We announced earlier in the year that Ray Wang from Constellation Research would again be one of our conference keynote speakers. We can now reveal that Ray’s session will be entitled ‘The future of software and your SAP investment’, further details of which can be found below.
“Mobile enterprise, social business, cloud computing, advanced analytics, and unified communications are converging. Armed with the art of the possible, innovators are seeking to apply disruptive consumer technologies to enterprise class uses — call it the consumerisation of IT in the enterprise. The likely results include new methods of furthering relationships, crafting longer term engagement, and creating transformational business models. It’s part of a shift from transactional systems to engagement systems. These transactional systems have been around since the 1950s. You know them as ERP, finance and accounting systems, or even payroll. These systems are designed for massive computational scale; users find them rigid and techie. Meanwhile, we’ve moved to new engagement systems such as Facebook and Twitter in the consumer world. The rich usability and intuitive design reflect how users want to work – and now users are coming to expect the same paradigms and designs in their enterprise world. Find out what the big shift means for your enterprise and how SAP users can make the shift from transactions to engagement.”
It promises to be another insightful session with one of the User Conference’s most popular speakers!