Executive Board Member, Global Customer Operations
Adaire Fox-Martin is a member of the Executive Board of SAP SE, Global Customer Operations. She leads SAP’s business in EMEA, MEE and Greater China with a resolute focus on customer success, working closely with development and support leaders while overseeing SAP’s industry go-to-market efforts and field execution.
Fox-Martin is passionate about helping customers realize greater business value through technology. She maintains an unwavering commitment to the company’s vision of helping the world run better and improving people’s lives.
Fox-Martin was most recently president of SAP’s business in APJ, where she ran the company’s multi-functional sales and operations organizations. Her inspirational, authentic and empathetic leadership style served as the foundation for the company’s success across the region and put SAP on the list of the Top 10 Best Multinational Workplaces in Asia for two years in a row. She worked closely with all APJ market units to build a strong pipeline and solid sales execution, and to reignite a spirit of teamwork across the region where SAP was ranked #6 by the Great Place to Work Institute in April 2017.
Prior to that, Fox-Martin was chief operating officer of SAP APJ. Before this role, she was senior vice president for Industry Business Solutions, where she was responsible for defining SAP’s strategy for long-term industry investment and the industry go-to-market for APJ. She joined the company as the head of Public Sector for APJ in 2008 from Oracle Corp. In total her career in the IT sector spans more than a quarter century, including leadership positions across APJ and Europe in sales, business development, consulting, and education.
A graduate of Ireland’s prestigious Trinity College, Fox-Martin is a respected thought leader and a frequent speaker at seminars and conferences. She is regularly featured and quoted in publications across multiple geographies as a passionate advocate of workplace inclusivity and fulfillment.
In 2017, she was named to Fortune Magazine’s Top 50 Most Powerful Women International List. She champions SAP’s One Billion Lives (1BL) project, an initiative to improve the lives of one billion people around the world. A winner of the SAP Asia Pacific Japan (APJ) Distinguished Leader Award, Fox-Martin embodies SAP’s leadership principles: ensuring customer success, driving simplicity, and developing amazing talent.