How SAP is using SAP hybris Marketing and SAP Cloud for Customer (AM)

SAP, like all companies, must stay ahead of potentially disruptive technologies to remain at the top of its market. As one of the largest customers of SAP worldwide, SAP’s own IT organization has a strong focus on innovation and is on the leading edge of many game-changing business and technology trends.

How SAP is using SAP hybris Marketing and SAP Cloud for Customer in their Customer Engagement & Commerce (CE&C) roadmap driven co-innovation and early solution adoption approach

The IT department within SAP was faced with the challenge to offer its marketing and sales department a new solution that allowed them to address the buying behavior of SAP’s customers through different channels and better bind the customers to the company.

In this webinar you will see what the SAP internal IT department offered its own line of business.

You will see how SAP adopted and is currently utilizing its SAP hybris Marketing and SAP Cloud for Customer solutions (as part of Customer Engagement & Commerce (CE&C)) while leveraging co-innovation approaches with standard development scenarios for marketing (SAP hybris Marketing) and sales (SAP Cloud for Customer). Using leading contextual real-time marketing approaches, the SAP internal IT department helps its own lines of businesses drive customer engagement and deliver an enhanced experience to SAP (potential) customers throughout their buying cycle while leveraging social and guided selling solutions to support next-generation sales revenue opportunities.

Key take-aways:

• How are both solutions being used today in SAP, what is next on the internal SAP roadmap
• How is the end2end process between Marketing and Sales being defined considering the omni-channel CE&C approach
• How are both solutions are being embedded into existing SAP internal business application
• landscapes (e.g. CRM or ERP)