This SIG has been postponed and the new date will be confirmed online soon.

Mike Rawlinson & Tom Kelly from itelligence UK will present Beyond CRM - the journey to delivering successful customer engagements in the digital era.

itelligence will explain the role that innovative SAP solutions can play in engaging customers at every touch point throughout the customer journey.

Using industry examples and experiences, Mike and Tom will explore how to define the ‘perfect customer journey’ and map this to the SAP Hybris Customer Engagement & Commerce portfolio based upon the opportunity and value. Highlighting customer insight, personalised and individual customer engagement and the harmonisation of digital and physical experiences, the presentation will combine latest trends with advice on approach and thought provoking insight.

Karthik SJ from SAP will present SAP Digital for Customer Engagement – All-in-one CRM for teams.

SAP Digital for Customer Engagement brings together sales, service, and marketing to give your team a complete customer engagement solution. You can get up and running in minutes, and start making every sales and service engagement a personal connection.

• Sales: Track and manage all your customer interactions in one place 
• Marketing: Listen and qualify your leads across multiple channels
• Service: Quickly respond and manage  customer inquiries with email ticket management
• Data Intelligence: Give time back to your team by using advanced prediction capabilities
• Grows with your business:  Upgrade anytime to the enterprise offering, SAP Cloud for Customer