This meeting is being kindly sponsored by Capgemini.
Christian Blumhoff from SAP will present to the group Enterprise Informtion Management session, which will include:
- Information integration (how close to the source can I get) a look at information flows, reference data, master data, transactional data and their touch points.
- Integrated Data Quality and the guiding principlas involved.
- Master Data Management and CRM - why Master Data processes matter in the wider scope and how they can integrate.
- Customer case study.
SAP will also present a second session, CRM Analytics & Interactive Reports. This presentation will explore CRM Analytics delivered via SAP BI and the new CRM interactive reports provided in CRM 2007. Further details of this presentation to follow.
Chris Horne and Anelize Cloete from Capgemini will deliver a presentation to the group Who are they, where are they, what do they want, what are they worth? By now we have all been sold the idea that 'Everyone benefits from CRM - customers, orgnaisations and their employees'. We have been told that CRM can bring together information from all data sources within the organisation, even from the outside if needed, to give us one, holistic, 360 degrees view of each customer in real-time. This in turn, will allow customer-facing employees to make a quick, but informed decisions that will enrich present and future customer interactions with the organisation and increase the mutual value of the relationship. Furthermore, we are told that CRM will help the orgnaisation achieve revenue and profit goals by assuring customer satisfaction while successfully maintaining existing customers and acquiring new ones. Is this achievable? How do you get your organisation to this point? How do you manage business partners effectively using SAP CRM?
Tony Parkerfrom Capgemini will present The practical application of MDM - Customer Case Study. Managing the processes and information on core business subjects such as your customer facilitates greater efficiency (e.g. improverd data creation time) and effectiveness (e.g. more accurate, timely and informed decisions). For most organisations however, customer information spans mulitple systems - so how can the single customer view be practically achieved? How can and does MDM help? Clean, consistent and harmonized master data is a base requirement to be able to deliver on the benefits identified from the service orientated architecture world. Find out more about the business challenges MDM addresses, the tool itself, the various dats management scenarios supported and how these can be applied in the context of acheiving a single view of the customer.
John Richardson from the London Borough of Haringey will host an Open Forum, which will look at current challenges within SAP CRM. Bring your thoughts, problems or questions for discussion with the group.
Event has expired