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Please note that this course is 4 weeks.

In this course, you’ll get an overview from SAP’s design research experts that will help you get the most out of your field research experience. From identifying users through conducting a field visit to developing points of view, this course will provide you with a foundation for conducting design research in a people-centric way.

Course Content

Week 1 – Introduction to the course
Introducing the teaching team and an overview of design research, key terms, and roles.

Week 2 – Planning and preparing how to gain empathy
How to get ready for a field visit by agreeing on outcomes, defining and finding participants, creating a field visit guide, and also planning logistics.

Week 3 – Conducting a field visit
How to conduct a field visit, from building a connection with the participant to having an insightful conversation and capturing the field visit.

Week 4 – Analyzing your data
How to analyze your data by sharing your findings with your team and making sense of your data through clustering.

Week 5 – Synthesizing your findings

How to create a persona based on your clusters and extract insights from your data to create points of view.

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