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SAP C/4HANA modernizes the static, sales-only focus of legacy CRM. Building on SAP’s reputation as an end-to-end business solutions provider, the new SAP C/4HANA suite presents a 360-degree view of the customer, with consent-driven data at its foundation.
SAP C/4HANA connects demand chain to supply chain via its SAP Sales Cloud technologies and market-leading ERP suite, SAP S/4HANA. Machine learning and IOT capabilities from SAP Leonardo as well as insights from SAP Marketing and SAP Service Cloud provide the backbone for SAP's customer-focused, revitalized CRM.
Join this webinar and gain insights to SAP’s latest suite of customer experience applications.
PRESENTER: Sven Feurer, Director, Solution Management, SAP SE
Our latest insights and thoughts