Strategy Session: SAP Marketing Cloud and SAP Service Cloud
Part 1: SAP Marketing Cloud
Customers no longer view brand relationships as business-to-business (B2B) or business-to-consumer (B2C). This is the age of Me2B, where digitally empowered customers are in control and expect brands to anticipate their needs and respect their preferences - regardless of whether they are buying for their company or for themselves.To remain competitive, brands must possess a deep understanding of customers to create memorable moments that build trust and cultivate loyalty.Join Nicholas Cumins, General Manager of SAP’s Marketing Cloud, to understand the changing role of Marketing in the Me2B era and discover how SAP Marketing Cloud brings together, and intelligently manages, data from across the enterprise to help marketing departments become a trusted source of business by developing deep customer insight, delivering personalized experiences aligned to preference and consent, and continually optimizing the impact and return on marketing activities.
Part 2: SAP Service Cloud
Too many clicks, too many windows, too many transfers, and too much time wasted on hold times. And there is no guarantee that there is a sufficient answer ready at the end of it all. One of the major reasons why customers are dissatisfied with service is because it takes too much effort and time with often little to no gain.
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