Customer acquisition gets a lot of buzz, but existing customers usually make up 80% of customer revenues. So, the key question becomes: How can your business retain its most valuable and profitable customers?
The new normal brought about by the global pandemic has made this challenge even tougher, as market uncertainty has caused customers to re-evaluate their relationships with brands. Join this webinar with Jeff Herrera, Chief Marketing Officer and Head of Partnerships for Annex Cloud, to learn how your marketing strategy can play a key role in strengthening customer loyalty. Through this discussion, you’ll explore:
- How the pandemic has made competition for customers even more fierce
- What marketing leaders are doing to ensure their customers don’t leave for the competition
- Why expanding your marketing strategy, instead of cutting budget, is the key to demonstrating high perceived value to customers
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