Effective data quality management in your SAP CRM system is fundamental for your business to deliver the experience your customers expect. However, the system is only as good as the data you enter and store within it.
Experian research shows that 89% of organisations face challenges around how they manage their data and 95% of organisations see negative impacts from poor data quality. If data integrity is not maintained and the wrong solutions or processes are put into place within your CRM, this leads to a lack of trust in the system, wasted costs and resources, and a poor customer experience.
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Uploaded 1 year ago (14-12-2020)
Sponsor Resource: Experian
Event: Boosting customer data in your SAP CRM - the data quality do’s and don’ts
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