CRM SIG

Wednesday 7th October 2009 at 9:30am - 9:30am

252-260 Broad Street,

Event has expired

This event is kindly being sponsored by Bluefin.

Andrew Lapham from Yell will begin the meeting with an An Introduction to Yell. Yell is a leading international directories business operating in the classified advertising market through printed, online and phone based media.

Kris McKenzie from SAP will deliver the presentation Learn about the latest capability delivered with CRM 7.0 and understand SAPs roadmap for CRM moving forward. Discover how CRM Analytics have been enhanced with the adoption of Business Objects functionality and learn about our future BI strategy.

Tony Harper from Bluefin will present Driving Analytics from CRM. Organisations invest in SAP CRM to improve and manage their customer facing processes. When combined with the power of tightly integrated Business Intelligence (BI) tools from SAP organisations can deliver insight into their customers, activities, sales pipeline and sales performance. This session will discuss the scope and extent of analytics that can be driven from CRM.

The presentation will use Bluefins experience of implementing CRM sales force functionality to discuss the definition and use of KPIs for customer service and sales dashboards. The session will include a demonstration of how a mobile device can be used to interact with CRM and using the power of SAP BI update a management sales dashboards.

There will also be an opportunity for you to bring your thoughts, problems or questions for discussion with the group at our Open Forum Session.

Craig Dale from the SAP User Group will deliver a 2009 Conference Update.

Duncan Jamieson from Yell and Herman Ohlhoff from Bluefin will jointly present to the group A BI strategy is key in the delivery and realisation of any business CRM vision. We all recognise CRM is core to the success of your sales teams and marketing spend. But CRM is powerless without BI (business intelligence). There are arguments to support this statement. This presentation will show how BI strategy and investment is enabling business development and driving growth through its CRM system. Leveraging the back office technology is allowing a strategic, measureable approach to sales and revenue growth.

Please Note: Yell are now unable to provide parking for delegates, please see the attached Venue Details document for alternative parking.

Event Resources

SAP Presentation - Kris McKenzie (1.92 MB)
Bluefin Presentation - Tony Harper (585.37 KB)
Bluefin and Yell Presentation - Andrew Lapham and Herman Ohlhoff (487.87 KB)

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