2.8 million Emails per second, 400 million brand oriented tweets per day, 1 billion “++ Facebook users. The rules of engagement have changed. Customers are Digitally Connected 24/7, Socially Networked in multiple ways and have access to information than ever before. In this world the old way of pitching solutions and wait for the customer to sign does not work anymore. We would like to demonstrate SAP´s capabilities to help companies engage with their customers like never before.