Retail SIG

Wednesday 26th March 2014 at 9:30am - 9:30am

Bedfont Road, TW14 8HD

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John Heald from SAP will discuss Lead the Customer Revolution — Engage with Customers Like Never Before. Your customers today are better informed, technologically connected and able to switch products, services and vendors more easily than ever before.  Knowing your customers as people not account numbers –and knowing their preferences, where they’ve been and what they need will you set you apart.
This interactive session will introduce you to SAP’s new Cloud for Customer Engagement solutions and where these solutions can deliver real value to a retail organisation.

See an example sales situation demonstrated live and hear how other retail organisations are utilising these solutions to empower their organization to engage with customers like never before to not only acquire and retain customers, but turn them into loyal fans and outspoken advocates leading to a cycle of sustainable growth.

Through SAPs cloud approach and implementation expertise you can be up and running with this solution in weeks for a rapid return on your investment.


Following Johns session, Roland Van Breukelen from SAP will give a Hybris session. Running a successful company today is no different now than it ever has been. You need the same two things you've always needed: a product consumers want and the ability to meet their expectations. What's different today. Harder in some ways, is meeting customer expectations. Understand how SAP and hybris equips businesses with enhanced data and tools necessary to optimize their customer experience and business across all their touchpoints- solidifying customer loyalty and maximizing profit over the long term.

Alan Taylor from SAP will present on CAR. The synopsis will be made available soon.

Adam Cundell from the User Group will give an Influencing SAP session.

Event Resources

Cloud for Customer Engagement Portfolio from SAP (506.65 KB)

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