Customer Experience (CX)

Customers have more choices, information and flexibility at their fingertips than ever before. The business they choose will be the one that gets them answers, options and delivery quickly and without fuss. To stand out, your business must be both agile and resilient, offering customers convenience and transparency plus the freedom to interact and explore. The SAP Customer Experience portfolio puts an incredible breadth of technology and innovation behind this promise. Its next-generation CRM and customer data tools allow businesses to understand their customers, engage them with hyper-personalized experiences and deliver on their brand promise. In the Customer Experience SIG @ UKISUG, we focus on the application of SAP solutions. This might include te

The SAP Customer Experience user group focuses on the following portfolio areas:

  • SAP Commerce Cloud for B2B and B2C, as well as SAP Upscale Commerce
  • SAP Customer Data Platform and CIAM solutions
  • SAP Sales Cloud including Sales Automation and Configure Price Quote
  • SAP Service Cloud and SAP Field Service Management
  • SAP Marketing Cloud and SAP Emarsys Customer Engagement
  • On-premise applications of the above are also covered, where applicable, including SAP CRM on-premise (including lead, opportunity, activity management)

Current topics:

  • SAP Customer Experience portfolio
  • Cross-portfolio integrations
  • Further development and interaction with ERP systems

Target group:

Managers and employees in sales and marketing, project managers, consultants, developers, process managers and functionaries who deal with sales processes.


We meet once or twice a year and offer interesting perspectives from companies that use SAP solutions as well as sessions from SAP itself that share new developments.

Strategy of SAP Customer Experience

Creating outstanding customer experiences and exceeding customer expectations ensures satisfaction and long-term customer loyalty. To achieve that it’s no longer a matter of luck today. Having optimized, digital processes and all relevant data in sales, service, commerce and marketing always available and intelligently linked are two of the success factors. In this presentation by Adrian Nash (Head of Strategy at SAP CX) get latest updates about SAP CX, the priorities for 2021 and practical examples.

To view the recording of the strategy of SAP Customer Experience click here.

And you can view the presentation here.

Lead-to-Cash – Turn Prospects into Lifetime Customers

In a changing world it is increasingly important to understand your customers, engage with them in the most effective way and meet or even exceed their expectations. Turning prospects into lifetime customers is the primary goal of companies worldwide. The Lead to Cash process brings together SAP Customer Experience solutions and SAP S/4HANA to achieve this goal. It creates a seamless experience not only for your customers, but also for your sales employees.

In this webinar you will:

  • Get to know the Lead to Cash B2B Customer Journey and its benefits
  • Understand which activities are driven by the Lead to Cash process in SAP Customer Experience and SAP S/4HANA as part of the Intelligent Enterprise
  • Learn which assets and resources are available to support your implementation projects along the Lead to Cash process

View the recording, presentation and blog.

Customer Experience (CX) Resources

The Forrester Wave™: Digital Experience Platforms, Q3 2019

Uploaded: 08-08-2019

pdf (447.19 KB)

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The Future of Customer Experience

Uploaded: 08-08-2019
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SAP Experience Gold Guide

Customers have never been more connected. Deliver the X Factor by infusing th...
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Uploaded: 08-08-2019

pdf (4.68 MB)

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Webinar Recording

This webinar will include: - Introduction from Paul Cooper, Chairman of UKISU...
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Uploaded: 07-03-2019
Source: Brexit Help and Information (06/03/19)

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Implementing C4C at Welsh Water, Geraint Evans, Welsh Water

Geraint Evans from Welsh Water presented Implementing C4C at Welsh Water at the ...
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Uploaded: 10-10-2018
Source: Hybris (27/09/18)

pdf (1.91 MB)

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Future of customer experience, Anshuman Singh, Mindtree

Anshuman Singh from Mindtree presented the Future of customer experience at our ...
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Uploaded: 02-10-2018
Source: Hybris (27/09/18)

pdf (2.55 MB)

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Unboxing SAP C4HANA - Thierry Crifasi, SAP

Thierry Crifasi, Global Head of C4 HANA CoE presented Unboxing SAP C4HANA at ou...
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Uploaded: 02-10-2018
Source: Hybris (27/09/18)

pdf (384.25 KB)

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SAP C4HANA RoadMap - John Heald, SAP

John Heald from SAP presented the Big Picture and Strategy of SAP C/4HANA, SAP H...
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Uploaded: 02-10-2018
Source: Hybris (27/09/18)

pdf (1.13 MB)

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Capitalise on customer engagement: Getting the most out of machine learning

Peter Sedivy from Deloitte presented this session on Machine Learning.
Uploaded: 30-05-2018
Source: Hybris (15/05/18)

pdf (3.38 MB)

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