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TechTarget - A year in, RISE with SAP sees traction, but messaging still muddy

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A year on and RISE is still stuck in the mud.

This tricky middle ground between a spur to move to S/4HANA and an unnecessary cloud model, RISE seems to be caught between a rock and a hard place.

As SAP seems to be having issues with customers already using RISE, there is also a lack of awareness of the program in general. Ultimately, SAP needs clarity when it comes to it's messaging and promotion in order to create growth and convert more customers.

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