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Under the umbrella program SAP Listens, the survey consists of only a few questions designed to measure the customer experience with SAP. The fact is: SAP listens! Each and every customer feedback is carefully evaluated, trends analyzed, and actions identified to create an increasingly better relationship with customers.

Designed as corporate objective, SAP has launched a few internal and external activities supporting this year’s program:

  • SAP has created a dedicate website ( within their SAP Service Marketplace. This site will close the loop on customer feedback received by openly listing identified projects and sharing progress towards a better customer experience.
  • SAP makes the quantity and quality of unbiased feedback a high priority. To encourage customer participation in the upcoming survey, SAP UK & Ireland will donate £5 per response received towards the Prince’s Trust.
  • SAP cares about each individual feedback. Therefore, SAP has established a follow-up process that aims to establish stronger relationships with loyal customers and resolve risks where needed through local engagements.

In short, SAP is proactively improving their customer focus year over year. This year’s survey starts in only a few days – so if you receive your personal invite on October 1, we encourage you to participate. The survey runs until November 8 with frequent reminders to hear from every customer invited.

If you want to find out more about SAP Listens, feel free to access the Q&A website. You will also hear more at the planned session at the upcoming UK & Ireland SAP User Group Conference 2013 which takes place from November 24-26 at the ICC Birmingham.

If you wish to participate in future surveys to share your feedback, please contact Will Davis

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