SAP full year preliminary results indicate 4 increase in revenue to 168bn

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Total annual operating profit was €4.47bn, up 10% on last year. Operating margin was up 1.5% to 26.6%.

The supplier is reporting Hana, its in-memory database technology, to be a growth engine in 2013. Full year 2013 Hana software revenue increased by 69% to €664m.

Its annual cloud revenue run rate is on track to exceed €1.06bn, the company said.

Bill McDermott and Jim Hagemann Snabe, Co-CEOs of SAP, said: “Four years of double-digit growth clearly shows that our customer-focused innovation strategy is winning. We are one of the few global tech companies that has successfully managed the transition to the cloud while growing our core business and improving our profitability at the same time.”

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