Enterprises are operating in an environment of constant change: accelerated cloud adoption, rising security demands and the transformative impact of AI. At the same time, expectations for stability, speed and seamless digital experiences have never been higher. In this context, reactive support models are no longer enough. Support must become intelligent and preventive – designed to keep customers ahead rather than reacting after disruption occurs. In this keynote, Stefan Steinle will outline how SAP is redefining the future of support by combining AI-driven intelligence with preventive insights. Using real-world examples – including the highly successful Black Friday Cyber Readiness Program – he will show how SAP helps customers anticipate risks, avoid disruption, and protect mission-critical business processes before issues arise.​