Speakers
Plan & Prepare
In this session, he explores a critical yet often underestimated factor in digital transformation success: master data quality. As organisations accelerate efforts to modernise ERP landscapes and embrace AI-driven insights, the foundational role of high-quality data is frequently overlooked.
Drawing on extensive, real-world experience, he highlights how poor master data quality can significantly hinder S/4HANA migrations, creating delays, increasing costs, and introducing risk into transformation programmes. More importantly, he demonstrates how inadequate data can undermine or even derail AI initiatives, where reliable, consistent, and governed data is essential for generating meaningful insights.
The presentation provides a clear, practical perspective on the direct relationship between data quality, business outcomes, and the success of AI and ERP modernisation efforts. Attendees will gain an understanding of common data challenges, the risks of neglecting data foundations, and the strategic importance of embedding data governance and quality management early in transformation journeys.
This session offers valuable insights for organisations seeking to maximise the return on their S/4HANA and AI investments by ensuring their data is truly fit for purpose.
A Principal Data Architect with over 25 years of SAP experience, he specialises in data architecture and data strategy for AI-driven transformations, S/4HANA migrations, and enterprise data governance. I am widely recognised for his deep expertise across SAP Master Data Governance (MDG), SAP Business Data Cloud, and end-to-end data management, with a proven track record of guiding organisations through their most complex data journeys.
Throughout his career spanning global customer engagements, he has successfully delivered small, medium, and large-scale enterprise programmes across diverse industries. Operating in roles such as Implementation Lead, Team Lead, and Solution Architect, he has consistently served as a trusted Data Management Lead, bringing a rare combination of strategic vision and hands-on delivery experience.
His functional expertise spans Supply Chain, Sales, Marketing, Customer Service, Logistics, and Master Data, giving him a holistic perspective on how data underpins every critical business function. This breadth enables him to effectively bridge the gap between technical architecture and tangible business outcomes.
A passionate advocate for data quality, governance, and AI readiness, he has advised organisations worldwide on building the robust data foundations required to thrive in an increasingly digital and data-driven landscape. Whether speaking on SAP data strategy, the journey to S/4HANA, or the evolving Business Data Cloud ecosystem.