James Squires

Head of Commercial, UKISUG

James Squires is the Head of Commercial at the UK & Ireland SAP User Group (UKISUG), where he leads commercial strategy, partner ecosystems, and member growth initiatives across the independent SAP community. With over 20 years of commercial leadership experience, including 12 years dedicated to driving high-growth tech and commercial strategy, James specialises in scaling collaborative networks, aligning partner solutions with enterprise customer needs, and helping organizations maximize ROI across their SAP transformation journeys.