Craig Dale
Chief Executive
With over 20 years of proven leadership and business development experience, underpinned by a postgraduate MBA from Teesside University, Craig joined the User Group as its first employee in 2004. Craig has led the User Group through intense growth and looks forward to furthering engagement with the whole SAP Community. Representing the User Group within the SAP User Group Executive Network (SUGEN), Craig works collaboratively with both SAP Executives and User Groups from around the world at a strategic level, to create added value for SAP customers globally.
Helen Borland
General Manager
An experienced Manager, with an MSc in Management, Helen has been with the UK & Ireland SAP User Group since 2012. As General Manager, Helen is passionate about promoting the User Group, as the independent SAP Community, for all users of SAP, focussed on helping to understand how both users and organisations can benefit from membership with the User Group, across its core pillars of Learning, Networking, Collaborating and Influencing within the world of SAP.
Robyn Brentley
Corporate Account Manager
With several years experience in customer relations management and a Bachelors of Commerce in Management, Robyn’s role within the User Group is to maintain general member engagement with existing members, as well as build relationships with new and prospective members. Part of her responsibilities is helping members to use their membership to its full potential.
Kirsten Boucher
Events Manager
Kirsten has worked for the User Group since 2010. Kirsten's role has grown over the year's and as the Events Manager, Kirsten is responsible for the organisation and delivery of all the Special Interest Group (SIG) meetings and events. Kirsten works closely with the SIG chairs and SAP experts to ensure that all User Group events, activities and symposiums are effectively managed and delivered to maximise their content, structure and member/customer participation.
Sarah Cavanagh
Member Engagement Co-ordinator
Sarah has worked for the User Group since 2010. Sarah’s role is to work with existing members in a timely and efficient manor dealing with their everyday needs and enquires they may have. Sarah also assists and supports the growth of new members to help the User Group grow.
Gemma Craddy
Accounting Co-ordinator
Since joining the User Group in 2013 Gemma has attained her AAT level 2 & 3 qualifications and is now studying AAT level 4 and doing a level 4 Diploma in Business Skills. Gemma is responsible for the day-to-day running of the sales and purchases ledger accounts.
Matthew Dale
Affiliate Account Manager
Matt’s role within the User Group is to build existing and develop new relationships with our affiliate member community In his role, Matt sources sponsors for all User Group events throughout the year including the Annual Conference exhibition
Amy Hunter
Operations Co-ordinator
Amy’s role is to support the development of core business processes, which underpin all User Group operations; this includes a specific focus on organising the Conference programme, planning sessions and sourcing speakers.
