User Group Team

Your User Group team are responsible for the day to day running of the organisation whether its encouraging new members to join or organising our hectic calendar of events.

Craig Dale

Craig Dale

Chief Executive

With over 25 years of proven leadership and business development experience, underpinned by a postgraduate MBA, Craig joined UKISUG as its first employee in 2004. Craig has led the User Group through intense growth and looks forward to providing increased benefits to all parts of the SAP ecosystem as UKISUG looks to drive success for the SAP community, creating unrivalled resources, education and advocacy. Representing the User Group within the SAP User Group Executive Network (SUGEN), Craig works collaboratively with both SAP Executives and User Groups from around the world at a strategic level, to create added value for SAP customers globally.

Helen Borland

Helen Borland

General Manager

An experienced Manager, with an MSc in Management, Helen has been with the UK & Ireland SAP User Group since 2012. As General Manager, Helen is passionate about promoting the User Group, as the independent SAP Community, for all users of SAP, focussed on helping to understand how both users and organisations can benefit from membership with the User Group, across its core pillars of Learning, Networking, Collaborating and Influencing within the world of SAP.

Vicky Lane

Vicky Lane

PA To Chief Executive

Vicky has held various roles within the User Group, over the past sixteen years, which has provided an insight into all areas of the organisation. As PA to the Chief Executive, Vicky also supports the day to day functions of the User Group.

Julie Weir

Julie Weir

Head Of Community Development

With over 20 years of sales and marketing experience, managing people and uniting teams to deliver success, Julie brings with her a wealth of business development experience. Julie started with the User Group in 2022 and, as head of community development, is committed to growing a thriving and engaged User Group in which members receive the very best value from their SAP investment.

Robyn Brentley

Robyn Brentley

Head Of Community Success

With several years experience in customer relations management and a Bachelors of Commerce in Management, Robyn’s role within the User Group is to maintain general member engagement with existing members, as well as build relationships with new and prospective members. Part of her responsibilities is helping members to use their membership to its full potential.

Phyu O'Toole

Phyu O'Toole

Finance Co-Ordinator

Phyu joined the User Group in November 2021 and has several years of experience in Finance. Phyu's role, is to oversee all the accounting processes, produces accurate monthly reports & prepare annual budgets ensuring the rise of sales/purchase orders. She will also deal with day-to-day enquiries.

Sarah Cavanagh

Sarah Cavanagh

Member Engagement Co-ordinator

Sarah has worked for the User Group since 2010. Sarah’s role is to work with existing members in a timely and efficient manor dealing with their everyday needs and enquires they may have. Sarah also assists and supports the growth of new members to help the User Group grow.

Rachel Kirk-Wade

Rachel Kirk-Wade

Community Success Project Lead

Having worked in customer services for a number of years, Rachel’s role within the User Group is to support the planning of SIGs, symposiums and workshops. As well as managing speaker submissions and planning the UKISUG Connect conference, Rachel works on the User Group’s ICE initiatives, including Women in SAP and sustainability.

Ellie Beagrie

Ellie Beagrie

Community Success Co-ordinator

Ellie joined us in early 2019 and brings a range of experience from previous customer services roles. As Admin Support, Ellie’s role is focused on supporting our activities, particularly around the planning and co-ordination of our Special Interest Group events, taking place across the UK & Ireland.

Caiti Hubsch

Caiti Hubsch

Community Success Co-ordinator

Caiti’s role within the User Group is to support the planning of our SIGs, Symposiums and Workshops. Caiti also supports member engagement with our existing members with an emphasis on our solution memberships.

Rachael Turnbull

Rachael Turnbull

Digital Marketing Assistant

Rachael is a part of our marketing team, focusing on the digital side of the User Group’s marketing strategy. In particular: delivering social media and website content, email marketing, and bringing new ideas to match our new Tone of Voice. She also assists in hosting our webinars.

Craig Berger

Craig Berger

Community Development Executive

With a successful career in sales and marketing, Craig joined the User Group in 2022 as one of our community development executives. His role is to support the growth of our vibrant SAP community and is passionate about building long-lasting relationships. Craig enjoys welcoming new members and SAP partners to the User Group, ensuring they enjoy our full support.

Grosh Singh

Grosh Singh

Community Development Executive

With 16 years’ experience in retail and telecommunications, Grosh is one of our community development executives. His role is to support the growth of our vibrant SAP community by welcoming new members and SAP partners to the User Group. Grosh works closely with our success team to ensure all members get value from the wealth of support and resources on offer.

Charlotte McConville

Charlotte McConville

Marketing Executive

Charlotte has an MA in English studies and a keen interest in communications. Delivering the User Group’s marketing strategy and media plans, Charlotte has charge of our email marketing, social media management and blogging.

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