User Group Team

Your User Group team are responsible for the day to day running of the organisation whether its encouraging new members to join or organising our hectic calendar of events.

Craig Dale

Craig Dale

Chief Executive

With over 20 years of proven leadership and business development experience, underpinned by a postgraduate MBA from Teesside University, Craig joined the User Group as its first employee in 2004. Craig has led the User Group through intense growth and looks forward to furthering engagement with the whole SAP Community. Representing the User Group within the SAP User Group Executive Network (SUGEN), Craig works collaboratively with both SAP Executives and User Groups from around the world at a strategic level, to create added value for SAP customers globally.

Helen Borland

Helen Borland

General Manager

An experienced Manager, with an MSc in Management, Helen has been with the UK & Ireland SAP User Group since 2012. As General Manager, Helen is passionate about promoting the User Group, as the independent SAP Community, for all users of SAP, focussed on helping to understand how both users and organisations can benefit from membership with the User Group, across its core pillars of Learning, Networking, Collaborating and Influencing within the world of SAP.

Robyn Brentley

Robyn Brentley

Corporate Account Manager

With several years experience in customer relations management and a Bachelors of Commerce in Management, Robyn’s role within the User Group is to maintain general member engagement with existing members, as well as build relationships with new and prospective members. Part of her responsibilities is helping members to use their membership to its full potential.

Kirsten Boucher

Kirsten Boucher

Events Manager

Kirsten has worked for the User Group since 2010. Kirsten's role has grown over the year's and as the Events Manager, Kirsten is responsible for the organisation and delivery of all the Special Interest Group (SIG) meetings and events. Kirsten works closely with the SIG chairs and SAP experts to ensure that all User Group events, activities and symposiums are effectively managed and delivered to maximise their content, structure and member/customer participation.

Sarah Cavanagh

Sarah Cavanagh

Member Engagement Co-ordinator

Sarah has worked for the User Group since 2010. Sarah’s role is to work with existing members in a timely and efficient manor dealing with their everyday needs and enquires they may have. Sarah also assists and supports the growth of new members to help the User Group grow.

Gemma Craddy

Gemma Craddy

Accounting Co-ordinator

Since joining the User Group in 2013 Gemma has attained her AAT level 2 & 3 qualifications and is now studying AAT level 4 and doing a level 4 Diploma in Business Skills. Gemma is responsible for the day-to-day running of the sales and purchases ledger accounts.

Matthew Dale

Matthew Dale

Affiliate Account Manager

Matt’s role within the User Group is to build existing and develop new relationships with our affiliate member community In his role, Matt sources sponsors for all User Group events throughout the year including the Annual Conference exhibition

Amy Hunter

Amy Hunter

Operations Co-ordinator

Amy’s role is to support the development of core business processes, which underpin all User Group operations; this includes a specific focus on organising the Conference programme, planning sessions and sourcing speakers.

Vicky Lane

Vicky Lane

PA To Chief Executive

Vicky has held various roles within the User Group, over the past twelve years, which has provided an insight into all areas of the organisation. As PA to the Chief Executive, Vicky also supports the day to- day functions of the User Group.

Beth Fountain

Beth Fountain

Marketing Co-ordinator

Having graduated with a first in Business with International Management in 2019, Beth has joined UKISUG to give a fresh outlook and focus on marketing activities, with a emphasis on the annual conference building new and existing business relationships. Beth looks to apply her previous marketing experience across the User Group.

Ellie Beagrie

Ellie Beagrie

Admin Support

Ellie joined us in early 2019 and brings a range of experience from previous customer services roles. As Admin Support, Ellie’s role is focused on supporting our activities, particularly around the planning and co-ordination of our Special Interest Group events, taking place across the UK & Ireland.

Jakob Harrison

Jakob Harrison

Account Co-ordinator

Our newest member of the team. As a recent Business graduate from Northumbria University Jakob has joined UKISUG and is looking to build on his previous experience to further develop his networking skills by building relationships with our existing members as well as creating new relationships.

Our User Group Community

11 hours ago

With the countdown on, now's the time to start planning your #UKISUGConnect! The conference app lets delegates ge… twitter.com/i/web/status/1…