User Group Team

Your User Group team are responsible for the day to day running of the organisation whether its encouraging new members to join or organising our hectic calendar of events.

Craig Dale

Craig Dale

Chief Executive

With over 25 years of proven leadership and business development experience, underpinned by a postgraduate MBA, Craig joined UKISUG as its first employee in 2004. Craig has led the User Group through intense growth and looks forward to providing increased benefits to all parts of the SAP ecosystem as UKISUG looks to drive success for the SAP community, creating unrivalled resources, education and advocacy. Representing the User Group within the SAP User Group Executive Network (SUGEN), Craig works collaboratively with both SAP Executives and User Groups from around the world at a strategic level, to create added value for SAP customers globally.

Helen Borland

Helen Borland

General Manager

An experienced Manager, with an MSc in Management, Helen has been with the UK & Ireland SAP User Group since 2012. As General Manager, Helen is passionate about promoting the User Group, as the independent SAP Community, for all users of SAP, focussed on helping to understand how both users and organisations can benefit from membership with the User Group, across its core pillars of Learning, Networking, Collaborating and Influencing within the world of SAP.

Ellie Beagrie

Ellie Beagrie

Admin Support

Ellie joined us in early 2019 and brings a range of experience from previous customer services roles. As Admin Support, Ellie’s role is focused on supporting our activities, particularly around the planning and co-ordination of our Special Interest Group events, taking place across the UK & Ireland.

Robyn Brentley

Robyn Brentley

Head Of Community Success

With several years experience in customer relations management and a Bachelors of Commerce in Management, Robyn’s role within the User Group is to maintain general member engagement with existing members, as well as build relationships with new and prospective members. Part of her responsibilities is helping members to use their membership to its full potential.

Sarah Cavanagh

Sarah Cavanagh

Member Engagement Co-ordinator

Sarah has worked for the User Group since 2010. Sarah’s role is to work with existing members in a timely and efficient manor dealing with their everyday needs and enquires they may have. Sarah also assists and supports the growth of new members to help the User Group grow.

Caiti Hubsch

Caiti Hubsch

Community Success Co-ordinator

Caiti’s role within the User Group is to support the planning of our SIGs, Symposiums and Workshops. Caiti also supports member engagement with our existing members with an emphasis on our solution memberships.

Vicky Lane

Vicky Lane

PA To Chief Executive

Vicky has held various roles within the User Group, over the past sixteen years, which has provided an insight into all areas of the organisation. As PA to the Chief Executive, Vicky also supports the day to day functions of the User Group.

Phyu O'Toole

Phyu O'Toole

Finance Co-Ordinator

Phyu joined the User Group in November 2021 and has several years of experience in Finance. Phyu's role, is to oversee all the accounting processes, produces accurate monthly reports & prepare annual budgets ensuring the rise of sales/purchase orders. She will also deal with day-to-day enquiries.

Rachael Turnbull

Rachael Turnbull

Admin Co-Ordinator

As Admin Co-ordinator, Rachael’s role is focused on supporting, planning and co-ordinating UKISUG Events, in particular the Webinars. Rachael's main responsibility is making sure that all the event content on the website is up to date and supporting day to day tasks within the office.

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