Quantum Marketing Group (QMG) is a specialist B2B demand generation agency with a laser focus on enterprise technology. With over 30 years of experience, we help SAP and its partners accelerate revenue growth through precise, data-driven marketing strategies. Our expertise spans the full spectrum of demand generation, from strategic insights and ABM to content creation and multi-channel execution. Our mission is simple: to deliver sales-ready leads (SRLs) that convert at a rate 10x higher than traditional marketing-qualified leads (MQLs), ensuring a 50:1 return on investment for our clients.
Our Partnership with SAP
QMG has been a trusted partner to SAP for over two decades, providing deep expertise in SAP’s solutions, including RISE and GROW with SAP. This long-standing collaboration enables us to design and execute high-impact demand generation programs that resonate with SAP’s target audiences.
In the past 12 months alone, we have generated over £200 million in SAP-related opportunities for our clients. This success is driven by our proprietary propensity modelling, which analyses multiple data signals to identify in-market accounts that are most likely to engage with SAP offerings. By aligning messaging with real buying intent, we ensure our clients’ campaigns target high-value prospects with precision.
Our team is deeply embedded within SAP’s ecosystem, working directly from SAP headquarters to drive joint go-to-market strategies. As SAP’s agency of choice for over 20 years, we are recognised for our ability to bridge the gap between marketing and sales, ensuring that no lead is left behind.
We take a multi-layered approach to SAP demand generation:
• Strategic Campaign Planning – We craft market-leading demand generation campaigns that align with SAP’s go-to-market objectives.
• Propensity Modelling & Data Insights – Our advanced modelling capabilities score prospects based on real buying signals, enabling precise targeting.
• Joint Value Proposition Development – We help SAP partners articulate a compelling message that fuses their unique capabilities with SAP’s solutions.
• Multi-Channel Activation – From ABM and digital outreach to social selling and event-driven marketing, we execute integrated campaigns that engage the right decision-makers and generate SRLs (sales-ready leads).
“We love working with Quantum because they are great partners, they share our goals, and they are brilliant people to work with.”
Marketing Director of SAP UK and Ireland
Let’s Work Together
As a UKISUG partner, QMG is uniquely positioned to support SAP and its ecosystem with demand generation strategies that drive real business outcomes. Whether you're an SAP partner looking to accelerate lead generation, enhance your go-to-market approach, or improve sales conversion, QMG is here to help.
Get in touch today to explore how we can drive measurable success for your SAP-focused campaigns.
Key contacts:
Roger Wilks
Disclaimer note
The content provided here is supplied by the Partner, and UKISUG accepts no responsibility or liability for its accuracy, completeness, or relevance. Any opinions, advice, or information expressed are those of the Partner alone and do not reflect the views or endorsements of UKISUG.