SAP Cloud ERP for Two-Tier ERP

Martin Jones is a product marketing specialist within SAP's Business Suite Field & Ecosystem team, based in London. Since January 2024, he has been responsible for driving scale and adoption of SAP S/4HANA Cloud Public Edition across EMEA — working directly in the field and with ecosystem partners to position and accelerate SAP's true SaaS ERP. He brings deep GTM execution experience from his previous SAP role as Global S/4HANA Cloud Solution Management & Go-to-Market lead for EMEA North, where he scaled customer and partner adoption of SAP GROW and RISE with SAP. Before moving to cloud ERP, Martin spent over 11 years at SAP Ariba, holding senior positions including Global Head of Energy & Natural Resources Industry Excellence (Procurement Product Strategy), Global Head of Solution GTM for Procurement Transformation, and Senior Director, Centre of Excellence & Digital Transformation Lead for EMEA. He combines strong product knowledge with extensive market and ecosystem experience, making him an authoritative voice on SAP's cloud ERP commercial model and Two-Tier strategy.