Join customers, partners, and industry leaders at the UK & Ireland's premier SAP event to discover how AI and intelligent applications are transforming business operations across every sector.

Why Attend?

SAP NOW AI Tour UKI isn't just another conference—it's your opportunity to experience firsthand how AI, data, and applications work together to drive real business transformation. Through inspiring keynotes, live demonstrations, and hands-on exploration, you'll discover practical solutions that deliver measurable results.

Connect with the SAP ecosystem of innovative partners who are helping organisations like yours unlock new levels of efficiency, resilience, and growth. This is where ideas meet implementation, and where you'll find the tools and connections to accelerate your digital transformation journey.

Who Should Attend?

This event is designed for business and technology leaders, innovators, and decision-makers across all industries and sectors—both public and private. If you're focused on driving transformation or creating value through technology, this event is for you.

Key roles include:

  • IT Leaders and Technology Decision-Makers
  • Operations and Supply Chain Professionals
  • Procurement and Finance Executives
  • HR and People Leaders
  • Strategy and Innovation Directors
  • Enterprise Architects and Transformation Managers

Whether you're leading enterprise-wide change or focused on specific operational improvements, you'll gain actionable insights, proven strategies, and valuable connections to power your organisation forward.

What You'll Experience
  • Inspiring Keynotes featuring industry thought leaders and SAP executives
  • Live Product Demonstrations showcasing the latest AI-powered innovations
  • Partner Ecosystem Showcase with solution providers ready to solve your challenges
  • Networking Opportunities with peers, experts, and innovators
  • Practical Insights on connecting AI, data, and applications for end-to-end transformation
Transform Your Business

Discover how to connect every part of your business to deliver seamless, end-to-end transformation. From enhancing operational efficiency to building resilience and accelerating growth, you'll leave with concrete strategies and connections to make it happen.

Join the community of professionals, peers, and partners who are shaping the future of business with SAP innovations.