Transform How You Think About Support
Customer support is undergoing a transformative shift and SAP is at the forefront of this evolution. This event is designed to show how Customer Support from SAP helps customers like you to adopt and run SAP solutions more effectively — using support services that are already included in your cloud subscriptions.
 
Because Customer Support is SAP’s frontrunner in applying agentic AI at scale, the day also serves as a real-world showcase:
 
  • How agentic AI is being used in live support processes
  • What are the changes for customers
  • How to measure business value in practical terms
You’ll get a clear view of how to make the most of SAP’s support portfolio to accelerate your business transformation, reduce friction in daily operations, and drive continuous adoption across your SAP landscape.
 
What to Expect
Meet SAP's top leaders and industry peers. Explore breakthrough AI solutions that can transform your business strategy. You will hear unfiltered stories directly from customers, gaining practical stories that showcase both successes and challenges, along with strategies that make a real difference.
 
You will leave with:
 
  • A clear understanding of which support services you’re already entitled to
  • How to apply them to speed up adoption and reduce effort
  • Examples of agentic AI in action
  • The proof points needed to demonstrate value internally
This isn’t high-level theory—it’s actionable insight and your unique opportunity to help you turn SAP support into a measurable advantage for your organisation and make an impact for the future of your SAP landscape and business operations.
 
This is your sneak peek – stay tuned for the updates as more speakers and sessions are confirmed, with the full agenda shared closer to the event.
 
Secure your place today!
Event Agenda 

Tuesday 24 February

9am – 9.30am
Registration & Networking

Networking

9.30am – 9.40am
Welcome & Introduction

Opening Session

9.40am – 10.15am
The Future of Customer Support: Intelligent, Proactive, and Business-Driven​

Opening Keynote - Stefan Steinle​, EVP, Head of Customer Support & Cloud Lifecycle Management​, SAP

10.15am – 10.45am
How to empower business processes with AI in Support​

Customer Session

10.45am – 11am
Coffee & Networking

Networking

11am – 11.25am
SAP/Customer Session: Preventative Support​

Stream 1 - SAP/Customer Session

Your Guide to Driving Real Business Outcomes​

Stream 2 - SAP Session

11.25am – 11.30am
Session Changeover

Session Changeover

11.30am – 11.55am
How SAP Drives Measurable Results with AI​

Stream 1 - SAP Session, Wilhelm Juette​ Chief Product Owner, Customer Support, SAP

Seamless. Support Across the Overall SAP Business Suite​

Stream 2 - SAP Session

11.55am – 12pm
Session Changeover

Session Changeover

12pm – 1pm
Lunch & Networking

Networking

1pm – 1.30pm
Panel with Stefan Steinle & Customers​

Panel Discussion - Stefan Steinle & Customers​

1.30pm – 2pm
Accelerating your Transition to SAP S/4HANA

Customer Session

2pm – 2.30pm
Coffee & Networking

Networking

2.30pm – 2.55pm
How to Create the Perfect Support Case

Stream 1: SAP Session

Unlock Business Agility with SAP Cloud ALM​

Stream 2: SAP Session

2.55pm – 3pm
Session Changeover

Session Changeover

3pm – 3.30pm
Football Team, Support Experience​

Customer Session

3.30pm – 3.45pm
Wrap Up & Close

Closing Session

 

Event Speakers 
Becky Doyle

Becky Doyle

Global Vice President and Head of Technical Support – SuccessFactors HCM, SAP

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Nitin  Garg

Nitin Garg

Senior Director of Technical Support – Industries & Customer Experience, SAP

Wilhelm Juette

Wilhelm Juette

Chief Product Owner, Customer Support , SAP

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Sören Ruder

Sören Ruder

Senior Vice President Global Head of Customer Experience & Solutions, SAP

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Stefan Steinle

Stefan Steinle

Executive Vice President, Head of Global Customer Support, Customer Services & Delivery, SAP SE, SAP

Find out more