Customers have more choices, information and flexibility at their fingertips than ever before. The business they choose will be the one that gets them answers, options and delivery quickly and without fuss. To stand out, your business must be both agile and resilient, offering customers convenience and transparency plus the freedom to interact and explore.
The SAP Customer Experience portfolio puts an incredible breadth of technology and innovation behind this promise. Its next-generation CRM and customer data tools allow businesses to understand their customers, engage them with hyper-personalised experiences and deliver on their brand promise. In the Customer Experience Community at UKISUG, we focus on the application of SAP solutions.
This Focus Group will highlight digital and e-commerce strategies, customer data management, sales journeys and the Lead-to-Cash process.
Centred around customer service and support experiences alongside artificial intelligence.
Global Customer Experience Process Architect, Pfizer
Global Customer Experience Process Architect, Pfizer
Mark O’Connor is the global Customer Experience Process Architect at Pfizer with more than 25 years of international experience spanning Customer Experience, Global Supply Chain, Supply Chain Transformation, Enterprise Technology, and Business Process Design.
His career has taken him from frontline customer operations through SAP and supply-chain leadership roles across Europe, Asia-Pacific and global organizations, giving him a distinctive end-to-end perspective on how customer needs connect with the processes, people, data and technology that ultimately deliver the customer experience.
At Pfizer, Mark has held a range of regional and global transformation roles encompassing manufacturing, logistics, distribution and Customer Experience. Today, his focus is on shaping the future of Customer Experience across Global Supply Chain, bringing together process architecture, digital platforms, automation, data and AI to simplify operations, enable colleagues and deliver better outcomes for customers.
With deep experience translating complex business challenges into practical, scalable solutions, Mark brings to the UKISUG Chair of Customer Experience role a strong combination of strategic insight, transformation leadership and real-world delivery experience, together with a genuine passion for advancing the Customer Experience profession and sharing knowledge across the wider community.