SUGTalks
01 Jul 2026

Season 2026 Episode 13: Inside SUGEN: How Global User Groups Shape SAP's Roadmap

In this episode of SUGTalks, Craig is joined by Yasmin Awad, Senior Vice President and Head of SAP's Global User Group Organisation, and Philip Adams, UKISUG board member and member of the SUGEN Core Leadership Team.
 
Together they discuss SUGEN, (SAP User Group Executive Network), exploring how the global network of more than 40 user groups helps to shape SAP's roadmap on behalf of customers.
 
Yasmin shares why SAP invests so heavily in its user group community, while Philip offers the UKISUG perspective on how themes raised by UK and Ireland members feed into the global conversation.
 

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To learn more about the UKISUG referral scheme, click here.

 

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